Don't Run by Gucci x Stephy Fung
Gucci asked me to interpret their Don't Run campaign by visualising my flow.
This campaign is a celebration of your flow state.
Flow is the state of mind where time flies because we’re fully immersed in an
activity we love — be that painting, cooking or even walking. There are no
distractions, no phones. Nothing but flowing freedom. It’s peaceful and
active, all at once. Just like the versatile Gucci Run sneakers.
activity we love — be that painting, cooking or even walking. There are no
distractions, no phones. Nothing but flowing freedom. It’s peaceful and
active, all at once. Just like the versatile Gucci Run sneakers.
The way I would describe my own flow are streams of flowing fabrics with bursts of energy
ebbing to and fro. To me...flow is when you are creatively performing your best.
